notfair, the first satellite art fair in Australia will return in 2018.
Founded as an alternative to the Melbourne Art Fair in 2010 with an emphasis on artists who are unknown or overlooked notfair is a hybrid of curated exhibition and commercial art fair. It puts the spotlight on artists of talent who deserve greater recognition. It challenges the established gatekeepers of the art world and offers new opportunities for artists and collectors.
notfair is a new model art fair that has the look and feel of a Bienniale style exhibition but all artworks are available for purchase. It is both a fair and not a fair at the same time.
notfair aims to introduce under-represented artists to art lovers, collectors, critics, curators and commercial gallery directors. Now in its fifth iteration the event has proven to be a resounding success with a significant number of notfair artists moving on to successful careers, gallery representation, inclusion in major curated exhibitions, grants, awards and media attention.